Why choose coworking?
In this article we aim to deal with a style of work that is rapidly and forcefully making its way into today’s reality: coworking.
For those who still do not know, coworking consists in sharing a workspace between various professionals who, while “cohabiting” and possibly collaborating with each other, keep their own working autonomy.
The first coworking was opened in 2005 in San Francisco and was born from the idea of offering freelance workers a space where they can not only work but also interact with each other, without limiting their independence.
Types of coworking
- Verticals: access is allowed only to those who work in a specific sector or to those who, not strictly carrying out the same profession, are involved in complementary activities;
- Horizontal: they are designed to accommodate a wider and more heterogeneous audience of professionals, regardless of the sector in which they are employed.
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Advantages of coworking
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- Cut costs
Maintaining an office involves costs that significantly affect the net revenues of an activity.
There is not only the rent of the property to consider, but all the additional costs that significantly increase the amount: in addition to utilities (electricity, water, heating, internet connection, any condominium fees, etc.), it is also necessary to budget the cost of any maintenance, which is part of the ordinary administration costs.
Sharing a space means being able to enjoy the benefits it entails by making a common front from the point of view of costs, sharing them among the various members. - Flexibility and time saving
If you are a freelancer you are perfectly aware that freelancing involves a series of tasks that you must necessarily take care of and that take away precious time that you could, instead, devote to productive activities, or to those that generate a profit.
Cleaning the office, taking care of paying bills, carrying out maintenance on the printer … these are just some of the things you need to manage and that make you waste time.
Not to mention the fact that opening an office (if you don’t have the liquidity to buy it) means renting a property and connecting the related utilities, furnishing it and making it comfortable and functional.
And once, for the most diverse reasons, you decide to close it, the path is the same and the opposite: you have to free the property, leave it in the state in which you found it (e.g. repaint the walls which in the meantime are blackened etc. ), cancel utilities, etc.
With the coworking formula it is sufficient to rent a workstation. Those who manage the structure and the business take care of the rest - Professionalism
Those who work at home are aware that, although this does not affect their skills in the least, it often happens to communicate to customers (or potential customers) the wrong message, namely that of not being professional enough.
Receiving a customer in the living room or dining room, while not affecting the content of the conversation, gives what has been said an excessively colloquial or informal tone.
Coworking allows, if properly structured, to solve the problem and to receive customers in dedicated spaces such as meeting rooms. - Avoid isolation from work and create a community
Speaking with several professionals who have been doing it for years, I came to the conclusion that working from home, despite having some undisputed positive side (eg greater comfort and cost reduction), has two main disadvantages:
a) we tend to waste more time as the distractions are greater than those found in a space dedicated solely to work.
b) work from home tends to isolate the professional from others, which affects both his mood and his productivity.
Coworking was born with the idea of counteracting this discomfort by allowing freelancers to work in contact with others, in a stimulating environment and where they share knowledge, ideas and contacts. - It is perfectly adaptable to telework
If the company you work for is one of those that has understood that, in certain cases, in order for you to carry out the tasks entrusted to you, it is not necessary for you to travel two or more hours a day to go to the office and that you could spend much better this time working from home, then (again) coworking is what could do for you.
In fact, coworking is not only and exclusively suitable for freelancers but also for those who work for a company in telework mode.
And if in the United States the advantages of teleworking are a fact well known to companies, in Italy the message is still slow to assert itself.
But we are confident: sooner or later we will get there too.
